Introduction:
I designed and developed a comprehensive website for ARD Mortgage Investment Corporation (ARD MIC), a non-bank lender specializing in residential mortgages in Ontario. The website serves as a central hub for both potential investors and borrowers, providing clear and concise information about ARD MIC’s services, investment strategy, and commitment to client satisfaction.
Key Features and Design Elements:
- Clean and Professional Design: The website features a clean, modern design that aligns with ARD MIC’s brand identity, conveying trustworthiness and professionalism.
- User-Friendly Navigation: Intuitive navigation ensures that visitors can easily find the information they need, whether they are interested in investment opportunities or seeking mortgage financing.
- Informative Content: The website content provides a detailed overview of ARD MIC’s services, highlighting their expertise in managing diversified mortgage portfolios and generating consistent returns for investors.
- Call to Action: Clear call-to-action buttons encourage visitors to get in touch with ARD MIC for further information or to explore investment options.
- Responsive Design: The website is fully responsive, ensuring optimal viewing and functionality across a range of devices, including desktops, tablets, and mobile phones.
Technology Used:
- HTML5, CSS3, JavaScript: The foundation of the website’s structure, styling, and interactivity.
- Content Management System (CMS): (Specify the CMS used, if applicable) A CMS was implemented to enable easy content updates and management by ARD MIC’s staff.
- Responsive Framework: (Specify the framework used, if applicable) A responsive framework was utilized to ensure seamless adaptability across different screen sizes.
Results:
The ARD Mortgage Investment Corporation website successfully communicates the company’s value proposition to its target audience. It provides a user-friendly platform for potential investors and borrowers to learn about ARD MIC’s services and get in touch with their team. The website’s clean design, informative content, and clear calls to action contribute to a positive user experience and encourage engagement.
Client Feedback:
ARD MIC expressed their satisfaction with the final product, highlighting the website’s professional appearance, user-friendliness, and effectiveness in conveying their message to their target audience.
